Every Club Needs a Website
13 July 2017
While social media is an important tool, it's worth stepping back and examining one of the key fundamentals of any club's external marketing platforms.
Many clubs are rightfully venturing into the world of Facebook, Instagram and Twitter, but it's important not to forget about the humble website. There's no doubt many people are so tech savvy that they've moved beyond websites, but websites are crucial when it comes to maintaining a basic digital presence.
Club Management Conference 2017 Update
13 July 2017
Planning is well underway for the 2017 Club Management Conference being hosted by Club Mount Maunganui from Tuesday 21st November through to Thursday 23rd November.
The Club Managers Group Committee are currently working on pulling together the programme for the conference and it would be fantastic to receive feedback from the group on what content you would like to see covered before the programme is finalised.
Gambling Compliance - July 2017
12 July 2017
Cancelled credit and manual payment procedures
The Department has recently been made aware of some issues with prize payments. There has been a report of a player leaving their winning machine and their prize being incorrectly paid out to a different player in their absence. There has also been a report of a player incorrectly claiming someone else’s cancelled credit from the bar.
To Market, To Measure
6 July 2017
Marketing is a discretionary expense for clubs and must be measured.
In a not-for-profit enterprise such as a club, why do we market? While club constitutions refer to meeting the needs of particular interest groups or supporting activities, there is no reference to maximising profits or members' wealth.
No excuses! FREE training for gaming staff offered by ServiceIQ
3 July 2017
To help ensure safer gaming throughout New Zealand, ServiceIQ, Industry Training Organisation for the hospitality industry, together with Clubs New Zealand, is making its online training course free for staff working in bars and clubs that offer gaming.
Clubs New Zealand welcomes the opportunity to build on its culture of care
3 July 2017
The recent mystery shopper campaign undertaken by the Department of Internal Affairs across New Zealand’s gambling operators revealed that there is room for improvement in host responsibility care across the Class 4 Non-Casino Sector.
Marketing Fundamentals
29 June 2017
A strategic marketing plan is essential for clubs wanting to stay ahead of the pack.
There are many critical elements to consider in marketing and, to promote your club effectively, you need to fully recognise the core aspects of your product and service offering. This involves your desired brand positioning, customers, primary objectives, and what is relevant in the ever-evolving field of marketing today. The key then is to target your customers as individuals while at the same time taking a holistic approach, which can be a fine balancing act.
Gambling venues need to do more - Media release from the DIA
29 June 2017
Gambling venues are doing better at helping problem gamblers but need to do much more, according to Internal Affairs’ Director of Gambling Compliance, Gareth Bostock.
Mystery shopper gaming machine results
28 June 2017
In late 2016, the Department of Internal Affairs (the Department) conducted a mystery shopper exercise to assess current host responsibility practice in class 4 venues (pubs and clubs) and casinos in relation to electronic gaming machines, or “pokies”.
Are you walking the talk?
28 June 2017
As holders of club licences you have most likely had a visit from your local licensing inspector. As per section 197 of the Sale and Supply of Alcohol Act 2012, Inspectors must monitor licensees’ compliance with the Act. When an Inspector visits your club, they will be looking at a long list of compliance areas covered in the Act, they will also be looking to see that your club is walking the talk.
Health and safety: Involving everyone at work
22 June 2017
It’s a myth that small businesses are exempt from health and safety laws — the new rules apply to all businesses, large and small, high risk and low risk.
You and your workers must all be involved in keeping people safe and healthy at work. For some, this means there is effective communication throughout the business. What does it mean for your business?
The QR code comeback and the rise of mobile payments
22 June 2017
Remember QR codes? Those things marketers wanted to force on an uncaring public?
Well, they may be on the verge of a comeback.
