Making Peace with your Online Critics

10 August 2017

The significant growth of social media use in recent years is a double-edged sword for clubs. It offers the opportunity to promote, grow brand recognition, reach potential new customers and add a human element to a corporate brand - but it also opens up a very public avenue for negative feedback.

Complaints that clubs may have historically received in the private manner, be it verbally, in-person, over the phone or written in a letter or email are now available for everyone to see and form a judgement on.

Read more

Tattoos at work ok?

10 August 2017

It is a person’s right to do whatever they want with their own body. Dying their hair, piercings and tattoos, but what are your rights as the Employer when it comes to their employment relationship with you?

It is important to note that you have the right to hire whomever you would like for your business, however it is unlawful to turn a suitable candidate down simply because of any of the prohibited grounds outlined in the Human Rights Act.

Read more

Gambits:now 3 August 2017

10 August 2017

Mystery shopper - recognition of good practice in class 4 venue

The mystery shopper exercise highlighted some stand-out practices of responding to signs of gambling harm within class 4 venues. We would like to share these examples of good practice with everyone.

Read more

Lobbying Isn't a Dirty Word

2 August 2017

Given how busy running a club can be, keeping track of your local MP can be an afterthought. However there are numerous benefits to engaging with politicians at all levels of government.

MPs often congratulate clubs for the good work they do in the community through charity work and fundraising, hosting events and other initiatives that are meaningful to locals.

Read more

ABC of Marketing for Club Executive

2 August 2017

Marketing is the set of activities a club performs to communicate with customers, clients and the local community to deliver and exchange value. These activities are broad but include your website and online presence, themed campaigns, customer service, advertising and promotion, sponsorship and events, social media, community involvement, branding and signage.

Read more

How to do competitor analysis

2 August 2017

Your competitors – the ones you worry about, anyway – have successful businesses. They have customers who like what they do, other businesses respect them, and they’re probably making money.

They’ve achieved all the things you want, while serving a similar market to yours. If you think of it that way, they’d make the perfect mentor. And while they probably won’t take you under their wing, you can make them your virtual mentor through competitor analysis. This kind of research can help you see:

Read more

Protect customer information: Free online training

27 July 2017

If you have customers — or employees — you almost certainly collect personal information. Get up to speed on your privacy responsibilities with a new 30-minute training module from the Privacy Commissioner.

Get it right and people will trust you. Get it wrong and you hurt your own reputation.

Read more

Break Through the Digital Wall of White Noise

27 July 2017

In the multimedia age there are various communication channels available, meaning that consumers are constantly bombarded with messaging. Between social media, applications and subscriptions to content, the onslaught hits you from all angles at all hours of the day, overloading recipients and creating the equivalent of a digital wall of white noise.

Look no further than your email inbox to see this in practice! On top of this, the proliferation of information available on advertising techniques and exposure to this content means consumers are savvier than ever, almost to the point of a "marketing immunity".

Read more

Contractor versus Employee

27 July 2017

Occasionally your club may engage or consider engaging the services of an independent contractor to help out with certain aspects of your club. While this may seem like a straight forward process, it is easy to blur the lines between Employee and Contractor, this is where the club may find itself in hot water.

Read more

Does your Brand Reflect your Business?

20 July 2017

In the current competitive landscape, clubs are working diligently to strengthen their product offering across all touch points. Improved facilities with refreshed food and beverage outlets, exciting entertainment and more are enticing members and a new demographic of potential visitors. Though these achievements make great strides in improving your club's offering, has your upgraded business strategy extended to your brand strategy?

Read more

Clubs New Zealand General Manager - Southern Appointed

19 July 2017

Clubs New Zealand is pleased to announce the appointment of Keith Ballantyne to the newly created role of General Manager – Southern following a robust employment process with the help of HR specialists based in Christchurch.

It goes without saying that Keith’s twenty years of experience with the Papanui Club and initial years in the wider hospitality industry previous to that will add significant knowledge and experience to the National Office team.

Read more

Every Club Needs a Website

13 July 2017

While social media is an important tool, it's worth stepping back and examining one of the key fundamentals of any club's external marketing platforms.

Many clubs are rightfully venturing into the world of Facebook, Instagram and Twitter, but it's important not to forget about the humble website. There's no doubt many people are so tech savvy that they've moved beyond websites, but websites are crucial when it comes to maintaining a basic digital presence.

Read more

Get your hands on the future

With the Clubs New Zealand App

Get your hands on the future with Clubs New Zealand's App which can be downloaded on both Apple and Android.  The Clubs New Zealand App is all about helping you get more out of your membership. As a member of a club you can access any of our network of 300 member clubs as a reciprocal visitor and visiting a club is a breeze with the new digital membership card.

 

Find out more