How to do market research
16 January 2020
You want the market to spend money with your business – repeatedly. Make that an easy decision for them by finding out precisely what they need from you.
14 January 2020
Clubs have always been required to maintain a register of members, providing your name, date of birth and contact details is part and parcel of joining a club and maintaining your membership. Most clubs have a privacy statement as part of their membership application form and this has served us well for some time, however, as the world of data collection, storage and sharing has grown in complexity so to has the need for clubs to consider their approach to privacy.
6 resolutions every club should be looking to make
8 January 2020
Almost everyone will have been asked by now “so, what are your New Year’s resolutions?” Typically, they involve “exercising more”, “taking more time for yourself”, “spending more time with family”, “travelling more”. Besides these personal resolutions, now is the time to think about the New Year’s resolutions for your club. A resolution after all, is a decision to do something differently to bring about positive change.
Each club will have its own unique resolutions for the year, but to help you we have compiled 6 resolutions that every club should be looking to make;
The Australian Fires - How we can help our neighbours
6 January 2020
It is fair to say that our Australian Friends are not far from our thoughts at present. The fire season started early this summer, but it has since escalated with the rising Summer temperatures, and the lack of rain.
We have had a few clubs reach out to us asking how they could help or where donations could be directed. We have been in touch with our friends over at ClubsNSW and have provided an options for clubs. We have also pulled together some suggestions for individuals and members looking to donate.
Updated Reciprocal Rights Posters
18 December 2019
With Christmas and New Year's Holidays just around the corner, many club members will be getting ready for their annual getaways to visit friends, family, their favourite holiday spots and no doubt visit other clubs along way.
We have updated the downloadable reciprocal rights posters for you to display in your clubs reminding members about reciprocal rights and the Clubs New Zealand app. The posters feature QR codes which when scanned will provide members more information on reciprocal rights and access to download the app.
Clubs New Zealand Christmas Hours and Important Dates 2019/20
18 December 2019
Clubs New Zealand National Office will be closed over the Christmas break from Friday 20th December 2019 through to Monday 6th January 2020. As always the National Office team will be available during this period if you have any questions or require assistance.
Our main office line 0800 4 CLUBS (0800 425 827) and landline 04 815 9007 will be diverted to staff members, alternatively you can contact any of us via our email addresses listed below;
Web Browser updates – Important information for Clubs accessing EMS reports
5 December 2019
In March web browsers (Safari, Chrome, Internet Explorer, Edge, and Firefox) will be dropping support for some of the old security methods. What does this mean to you? If your web browser is still running old security, you will no longer be able to access many websites. The biggest concern for clubs is access to the VMS or EMS for your gaming systems, especially but not limited to, if you are using an old windows xp or vista machine for this.
Marketing etiquette for your business over the festive season
3 December 2019
Plan early and plan more than you think
Are you thinking about major changes to your website or looking to launch a brilliant new marketing campaign before Christmas? You might want to hold that thought! Social media is flooded with sales promotions and festive giveaways with everyone jumping on the Christmas bandwagon, so if you launch a new campaign at this time of year you run the risk of getting lost in all the Christmas noise. Our advice - stay active on your channels as you're currently doing but save your new marketing campaign ideas (and advertising budget!) for the new year.
Setting up Digital Advertising Signage
3 December 2019
We have recently received a couple of enquiries regarding recommendations for digital signage. For those that don’t know the term, digital signage allows you to display information on a TV screen or monitor connected to your computer. Often used to advertise upcoming events, drink specials, even food/snack menus can be scheduled to display a lunch menu during the day and a dinner menu in the evening for the restaurant.
Annual Membership Updates will be hitting inboxes next week
27 November 2019
Next week all clubs will receive an email with a link for you to complete your annual membership update.
The annual update forms are online and come pre-populated based on the information we currently hold for your club. As always, we ask that once you receive the form you carefully check each section and make any necessary changes or additions prior to submitting.
The title of smartest club has been claimed
20 November 2019
On Saturday the finals of the Inaugural Clubs New Zealand Quiz Championship went down at the Upper Hutt Cosmopolitan Club. This was a highly anticipated event to crown New Zealand's smartest club.
Club Website Solutions
20 November 2019
It is no secret that a few clubs have been experiencing challenges with your websites. Often the sites have been commissioned by someone in the past who has since parted ways, or the design company has disappeared making it difficult to keep things updated. Or perhaps they are dated, or aren’t mobile friendly.
If you are considering a change we can help. Leigh has had good experience with Shopify e-commerce websites (www.shopify.com). They are a large Canadian company with more than a million customers worldwide, and a decent New Zealand presence.