Modernising your Constitution
23 August 2017
Over the last century, the majority of clubs were formed around a core purpose/function - supporting returned servicemen; supporting local workers or supporting and promoting various sports.
The sad reality is that more than a few clubs have large numbers of members who are no longer actively involved in those core activities, rather they gather at our clubs to celebrate, reflect, dine, dance and drink everything from coffee to cola and back again.
Are you available?
23 August 2017
In the February 2017 Advocate (No 263), we referred to an Employment Relations Authority case on ‘zero hours’ which had been referred to the Court for a decision. The case or cases; Fraser v. McDonalds and Doran v. Carrick Holdings have now been determined by the Court. Both cases have near identical facts and together are the first Court decision on the availability provisions as introduced by April 2016 amendment of the Employment Relations Act.
10 Challenges & Opportunities facing the Hospitality Industry
10 August 2017
Think back. Not too far back - let's say 30 years. The very first episode of MasterChef was still three years off hitting UK television screens. Celebrity Chefs didn't exist. Waitressing was something you did until you got a real job, and ordering online.....well, that was the stuff of science fiction.
Making Peace with your Online Critics
10 August 2017
The significant growth of social media use in recent years is a double-edged sword for clubs. It offers the opportunity to promote, grow brand recognition, reach potential new customers and add a human element to a corporate brand - but it also opens up a very public avenue for negative feedback.
Complaints that clubs may have historically received in the private manner, be it verbally, in-person, over the phone or written in a letter or email are now available for everyone to see and form a judgement on.
Tattoos at work ok?
10 August 2017
It is a person’s right to do whatever they want with their own body. Dying their hair, piercings and tattoos, but what are your rights as the Employer when it comes to their employment relationship with you?
It is important to note that you have the right to hire whomever you would like for your business, however it is unlawful to turn a suitable candidate down simply because of any of the prohibited grounds outlined in the Human Rights Act.
Gambits:now 3 August 2017
10 August 2017
Mystery shopper - recognition of good practice in class 4 venue
The mystery shopper exercise highlighted some stand-out practices of responding to signs of gambling harm within class 4 venues. We would like to share these examples of good practice with everyone.
Lobbying Isn't a Dirty Word
2 August 2017
Given how busy running a club can be, keeping track of your local MP can be an afterthought. However there are numerous benefits to engaging with politicians at all levels of government.
MPs often congratulate clubs for the good work they do in the community through charity work and fundraising, hosting events and other initiatives that are meaningful to locals.
ABC of Marketing for Club Executive
2 August 2017
Marketing is the set of activities a club performs to communicate with customers, clients and the local community to deliver and exchange value. These activities are broad but include your website and online presence, themed campaigns, customer service, advertising and promotion, sponsorship and events, social media, community involvement, branding and signage.
How to do competitor analysis
2 August 2017
Your competitors – the ones you worry about, anyway – have successful businesses. They have customers who like what they do, other businesses respect them, and they’re probably making money.
They’ve achieved all the things you want, while serving a similar market to yours. If you think of it that way, they’d make the perfect mentor. And while they probably won’t take you under their wing, you can make them your virtual mentor through competitor analysis. This kind of research can help you see:
Protect customer information: Free online training
27 July 2017
If you have customers — or employees — you almost certainly collect personal information. Get up to speed on your privacy responsibilities with a new 30-minute training module from the Privacy Commissioner.
Get it right and people will trust you. Get it wrong and you hurt your own reputation.
Break Through the Digital Wall of White Noise
27 July 2017
In the multimedia age there are various communication channels available, meaning that consumers are constantly bombarded with messaging. Between social media, applications and subscriptions to content, the onslaught hits you from all angles at all hours of the day, overloading recipients and creating the equivalent of a digital wall of white noise.
Look no further than your email inbox to see this in practice! On top of this, the proliferation of information available on advertising techniques and exposure to this content means consumers are savvier than ever, almost to the point of a "marketing immunity".
Contractor versus Employee
27 July 2017
Occasionally your club may engage or consider engaging the services of an independent contractor to help out with certain aspects of your club. While this may seem like a straight forward process, it is easy to blur the lines between Employee and Contractor, this is where the club may find itself in hot water.
