10 Challenges & Opportunities facing the Hospitality Industry
10 August 2017
Think back. Not too far back - let's say 30 years. The very first episode of MasterChef was still three years off hitting UK television screens. Celebrity Chefs didn't exist. Waitressing was something you did until you got a real job, and ordering online.....well, that was the stuff of science fiction.
Making Peace with your Online Critics
10 August 2017
The significant growth of social media use in recent years is a double-edged sword for clubs. It offers the opportunity to promote, grow brand recognition, reach potential new customers and add a human element to a corporate brand - but it also opens up a very public avenue for negative feedback.
Complaints that clubs may have historically received in the private manner, be it verbally, in-person, over the phone or written in a letter or email are now available for everyone to see and form a judgement on.
Lobbying Isn't a Dirty Word
2 August 2017
Given how busy running a club can be, keeping track of your local MP can be an afterthought. However there are numerous benefits to engaging with politicians at all levels of government.
MPs often congratulate clubs for the good work they do in the community through charity work and fundraising, hosting events and other initiatives that are meaningful to locals.
ABC of Marketing for Club Executive
2 August 2017
Marketing is the set of activities a club performs to communicate with customers, clients and the local community to deliver and exchange value. These activities are broad but include your website and online presence, themed campaigns, customer service, advertising and promotion, sponsorship and events, social media, community involvement, branding and signage.
How to do competitor analysis
2 August 2017
Your competitors – the ones you worry about, anyway – have successful businesses. They have customers who like what they do, other businesses respect them, and they’re probably making money.
They’ve achieved all the things you want, while serving a similar market to yours. If you think of it that way, they’d make the perfect mentor. And while they probably won’t take you under their wing, you can make them your virtual mentor through competitor analysis. This kind of research can help you see:
Protect customer information: Free online training
27 July 2017
If you have customers — or employees — you almost certainly collect personal information. Get up to speed on your privacy responsibilities with a new 30-minute training module from the Privacy Commissioner.
Get it right and people will trust you. Get it wrong and you hurt your own reputation.
Break Through the Digital Wall of White Noise
27 July 2017
In the multimedia age there are various communication channels available, meaning that consumers are constantly bombarded with messaging. Between social media, applications and subscriptions to content, the onslaught hits you from all angles at all hours of the day, overloading recipients and creating the equivalent of a digital wall of white noise.
Look no further than your email inbox to see this in practice! On top of this, the proliferation of information available on advertising techniques and exposure to this content means consumers are savvier than ever, almost to the point of a "marketing immunity".
Does your Brand Reflect your Business?
20 July 2017
In the current competitive landscape, clubs are working diligently to strengthen their product offering across all touch points. Improved facilities with refreshed food and beverage outlets, exciting entertainment and more are enticing members and a new demographic of potential visitors. Though these achievements make great strides in improving your club's offering, has your upgraded business strategy extended to your brand strategy?
Clubs New Zealand General Manager - Southern Appointed
19 July 2017
Clubs New Zealand is pleased to announce the appointment of Keith Ballantyne to the newly created role of General Manager – Southern following a robust employment process with the help of HR specialists based in Christchurch.
It goes without saying that Keith’s twenty years of experience with the Papanui Club and initial years in the wider hospitality industry previous to that will add significant knowledge and experience to the National Office team.
Every Club Needs a Website
13 July 2017
While social media is an important tool, it's worth stepping back and examining one of the key fundamentals of any club's external marketing platforms.
Many clubs are rightfully venturing into the world of Facebook, Instagram and Twitter, but it's important not to forget about the humble website. There's no doubt many people are so tech savvy that they've moved beyond websites, but websites are crucial when it comes to maintaining a basic digital presence.
Club Management Conference 2017 Update
13 July 2017
Planning is well underway for the 2017 Club Management Conference being hosted by Club Mount Maunganui from Tuesday 21st November through to Thursday 23rd November.
The Club Managers Group Committee are currently working on pulling together the programme for the conference and it would be fantastic to receive feedback from the group on what content you would like to see covered before the programme is finalised.
To Market, To Measure
6 July 2017
Marketing is a discretionary expense for clubs and must be measured.
In a not-for-profit enterprise such as a club, why do we market? While club constitutions refer to meeting the needs of particular interest groups or supporting activities, there is no reference to maximising profits or members' wealth.
