Strengthening the Clubs New Zealand Network
23 May 2019
Right from the get go, the major driver for Clubs New Zealand's data strategy has been to unite and strengthen the Clubs New Zealand network by utilising technology.
The Clubs New Zealand National Database Project and Mobile App are continuing to grow as more and more clubs and members are getting on board. We now have a number of clubs who are part the National Database and are actively promoting the app to their members, in addition to this we are receiving multiple requests every day from members wanting to sign into the app in order to access their digital membership card and find the clubs nearest them wherever their travels take them.
Below we will explore just a couple of ways the National Database and App can support your club, the club community as a whole, add value to your membership offering and how your club can get involved.
The Clubs New Zealand App can support your compliance efforts
With reciprocal rights under the spot light more than ever, encouraging members to use the app and the digital membership card is a no-brainer.
For most people their smart phone, whether in hand, pocket or bag, is always in reach (unless god forbid the battery runs out). By giving members the option to use a digital membership card you are eliminating the hassle of having to carry a physical membership card (along with the hundreds of other cards they need to keep track of) and your staff can be confident that a person showing a valid Clubs New Zealand digital membership card is a financial member of a Clubs New Zealand Member Club and therefore has reciprocal visiting rights.
Informed Decisions and Targeted Promotions
Clubs are sitting on a goldmine of data just waiting to be utilised internally let alone on a national scale.
By pulling club data into the National Database we will be able to analyse it to get a better understanding of club membership than we have ever had before. This will support our advocacy work while also allowing us to identify options for marketing and promotions at a National Level - this is not something that we can do blind, and data is the key to making informed decision.
Promoting the Club Community
Clubs New Zealand is under no illusion that there are a lot of members that do not know that their club is part of Clubs New Zealand and that they are a part of a community and network of clubs which covers the entire country. We also know that the club industry is often misunderstood and still remains "New Zealand's best kept secret" - we want to change that.
The national database and mobile app is designed to assist in communicating and promoting the wider club community and the benefits of being a part of it.
We want members to know that they can get more out of their membership including reciprocal rights, being able to participate in sports tournament and also get discounts and benefits all because they are part of the club community, and the National Database and mobile app will support us in doing that.
Adding Value to your Membership
The National Database and App are all about helping your members get more out of their membership. The new Clubs New Zealand locator features a interactive map allowing members to easily see the clubs nearest them - allowing them to utilise the benefits of reciprocal rights.
The app also highlights the MemberMarket Place so that members can easily access the benefits and discounts that are available to them, along with sports and tournament information at their finger tips.
How your club can be a part of the digital Clubs New Zealand Network
Currently this is done via an export – import process, meaning that your club will need to export specific data from your database and send this as a CSV file to Clubs New Zealand which they will be able to import into the CRM.
The data fields we are asking for are (those with an Asterix are required);
- Member First Name*
- Member Surname*
- Date of Birth*
- Membership Number*
- Membership Expiry*
- Membership Type*
We have produced an excel template so that you can see exactly what information we require and the format we require it in for the data import to be successful.
Once you have exported your member data please send it through to firstname.lastname@example.org we will review the data file to ensure that it will be successfully loaded.
Once we are able to load your members data we will come back to you to confirm it is good to go and we will also be looking to collect some information about the systems and processes that your club is currently using.
Your Members can also sign up online or in app
We have a form set up on the Clubs New Zealand website which members can complete and collects all the information required to generate the digital membership card. Many of you will have by now received an email requesting you to verify a members details before we load them into the system.
We also suggest that all club committee members and managers should submit your membership information so that you can see what is it all about.
To find out more contact email@example.com