Technology will continue to advance, with or without us
20 February 2020
We talk about the digital revolution being a new thing that we should all be jumping on board, truth is the digital revolution began well over 30 years ago and for most of us we are only now scrambling to catch up!
For the last five years Clubs New Zealand has committed to investing in the future of our industry and now is crunch time. Clubs need to embrace the change or face the reality that they will be well and truly left behind. The ground work is done, Clubs New Zealand is sitting on a massive digital opportunity, we have a world class CRM (Customer Relationship Management System), a mobile application (which is being further developed as you read) and a website which puts information in your hands 24/7.
For many embracing a digital transformation is taking a leap of faith into the unknown, it is often difficult to comprehend. We find ourselves frustrated that our work load is suddenly a little bigger, isn't digital meant to make life easier? Digital transformations makes us more productive which means we are able to do more. The flip side to this in a customer focused industry is that our customers receive a whole heap of benefits that require very little effort on their part, boosting loyalty and the return on investment.
By ignoring digital we are doing a disservice to our clubs here and now, not just our future members.
Collectively and as an industry we must work together to implement this digital transformation. Together we must blaze a digital trail and lead the way.
The first step for clubs is to come on board with the data strategy (formerly the digital strategy) by joining the National Database. The idea behind the National Database is simple, it is to utilise technology to bring together the network of clubs in a way that has never been possible before. From the outset of this project it has been our goal to add value to the membership offering so that your members can get even more out of their membership.
Clubs are sitting on a goldmine of data just waiting to be utilised internally let alone on a national scale. By pulling club data into the National Database we will be able to analyse it to get a better understanding of club membership than we have ever had before. This will support our advocacy work while also allowing us to identify options for marketing and promotions at a National Level - this is not something that we can do blind, and data is the key to making informed decisions.
The national database and mobile app will assist in communicating and promoting the wider club community and the benefits of being part of it. We want members to know that they can get more out of their membership including reciprocal rights, being able to participate in sports tournament and also get discounts and benefits all because they are part of the club community, and the National Database and mobile app will support us in doing that.
But to make all of this happen and for our industry to realise these opportunities we need to start with the data - hence the data strategy.
Sharing your Clubs Database with Clubs New Zealand
We are ready for clubs to begin sharing their databases with National Office. Currently this is done via an export – import process, meaning that your club will need to export specific data from your database and send this as a CSV file to Clubs New Zealand which they will be able to import into the CRM.
The data fields we are asking for are (those with an Asterix are required);
- Member First Name*
- Member Surname*
- Date of Birth*
- Membership Number*
- Membership Expiry*
- Membership Type*
We have produced an excel template so that you can see exactly what information we require and the format we require it in for the data import to be successful.
Once you have exported your member data please send it through to email@example.com we will review the data file to ensure that it will be successfully loaded.
If you have any questions please contact firstname.lastname@example.org or email@example.com we can talk through ideas on how to get you started. Leigh is a POS whizz and if you haven't had a chat with him yet about how you can get more out of the systems within your club, you should!