Introducing the Alcohol Consulting Group

30 January 2019

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We all know that Alcohol Licensing and ensuring compliance with the Sale and Supply of Alcohol Act 2012 can eat up a lot of time, which is why Clubs New Zealand is thrilled to be partnering with the newly formed Alcohol Consulting Group (ACG).

ACG is a nationwide company that can support your club with all your alcohol compliance requirements. This support includes completing alcohol licensing applications on your behalf, training your staff, and managing your alcohol-related risks. ACG can help you meet the requirements of the Sale and Supply of Alcohol Act 2012 while you focus on running a successful club.

Support and services offered by ACG include;

Systems, staff & training

ACG can provide your club with ongoing training to ensure your staff are aware of their responsibilities under the Sale and Supply of Alcohol Act 2012, while ensuring that your customers have a great experience at your premises. ACG can also manage your ongoing training needs in accordance with the risk of your premises. They will ensure that your club has the correct systems, staff and training in place at all times including maintaining your manager’s register and notices of management change. For special licensees and large events, ACG can develop alcohol management plans, provide staff training and briefings pre-event and debriefs post event.

ACG provide:

  • Ongoing training
  • One-off training
  • Full management of compliance under the Sale and Supply of Alcohol Act 2012
  • Briefings and training for staff at special events
  • De-briefs for staff at special events
  • Alcohol management plans
  • Risk management
  • Management of duty manager register and notices of management change
  • Record keeping with regard to staff training

Hearings support

ACG have a wealth of advocacy experience at DLC and Alcohol Regulatory and Licensing Authority (ARLA) hearings. They can help you by:

  • Ensuring applications are completed prior to hearings
  • Reviewing applications to identify any possible concerns
  • Advising what to expect from DLC and ARLA hearings
  • Liaising with the regulatory agencies pre-hearing
  • Assisting with preparation of evidence
  • Undertaking an environmental scan of the premises’s location
  • Assisting in preparing submissions
  • Providing relevant up-to-date case law


ACG provide support for on and off-licences, clubs, sports clubs and special licences, including:

  • New licence applications
  • Renewal applications
  • Temporary licence applications
  • Applications for manager’s certificates
  • Applications for special licences (big or small)
  • Alcohol management plans
  • Simple noise management plans
  • Queue management plans
  • Staff training
  • Full management of compliance
  • Record keeping including staff training records and records of duty managers
  • Advice should an enforcement application be made against your premises
  • Advocacy services - ACG can appear at DLC hearings and advocate for you
  • Communication with regulatory agencies and the District Licensing Committee on your behalf
  • Crime Prevention Through Environmental Design (CPTED) advice

Advisory services

ACG provide quick, reliable and effective advice in person, by phone or email.

Meet the ACG Team

The ACG team is comprised of three directors with a wide range of regulatory and decision making experience.

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Jennifer Ramsay

Jenn completed a law degree and Masters in Law before emigrating to New Zealand in 2007. Since 2010 she has worked in regulatory compliance and has been an Alcohol Licensing Inspector for seven years. Jenn has also been President of the New Zealand Institute of Liquor Licensing Inspectors. Jenn has a wealth of advocacy experience appearing in front of the Christchurch District Licensing Committee and the Alcohol Regulatory and Licensing Authority.

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Helene Faass

Helene started out in the NZ Police and eventually moved into the role of Alcohol Licensing Inspector where she has been working for the past 16 years. During this time Helene has also been a member of the New Zealand Institute of Liquor Licensing Inspectors and recently sat on the committee.

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Al Lawn

Al was in the NZ Police for over 20 years and headed up the Alcohol Licensing Team for nine years. He left the NZ Police to become a District Licensing Committee (DLC) Commissioner for four Councils and held these positions for five years. Al has been involved in the training of DLC’s and agencies, as well as sitting on a National Advisory Group for DLC’s. Al is the author of an online Alcohol Caselaw Companion.

To find out more about how the Alcohol Consulting Group can assist your club please get in touch by emailing office@acgroup.co.nz or phoning 021 297 8104 for a free no obligation quote.  You can also visit their website www.acgroup.co.nz for more information.

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