Alcohol Advertising and Promotion Code Briefings

11 February 2021

The Advertising Standards Authority is pleased to offer a range of options for briefings on the new Alcohol Advertising and Promotion Code. The Code was released on 16 December 2020 and comes into effect for new ads on 1 April 2021. All ads will need to comply with the new Code by 1 July 2021. 

By attending a briefing, you will:

  • Receive an overview of the new Alcohol Advertising and Promotion Code
  • Gain an understanding of the key differences between the new Code and the previous Code for Advertising and Promotion of Alcohol
  • Understand when and how the requirements of the Alcohol Advertising and Promotion Code will come into effect
  • Hear the answers to frequently asked questions regarding the new Code
  • Review advertisements and previous decisions from the ASA Complaints Board

These briefings will help ensure your advertising complies with the Codes.  Whether you are new to alcohol advertising, or have been in the industry for some time, these briefings will take you through the key requirements for brands, influencers, media companies and advertising and media agencies. Please forward this email to your colleagues who may be interested in the new Code.

Please consider the options below to determine what suits you.

In-house briefings

In-house briefings to Auckland-based organisations and online briefings for organisations outside of Auckland are available with the ASA’s Education and Development Manager, Claire Hofer.  An in-house briefing offers the opportunity for your organisation to choose a date and time that suits your team and is a time-efficient way for everyone to attend without them having to leave your premises.  There is a charge of $400 + GST for one hour for organisations who are ASA levy payers or who are members of an ASA member organisation.  The charge for non-levy payers and those who are non-members is $600 + GST for a one hour session.  Travel costs will also apply for travel out of Auckland. Please register your interest by emailing Claire here

General industry briefings

Join ASA Education and Development Manager Claire Hofer for one of three free-of-charge briefings to be held at the Marketing Association premises in Parnell, Auckland.  Each session is limited to 45 attendees.

Register for an Auckland briefing

Click the dates below to register
Session 1 - 10am Tuesday 2 March 
Session 2 - 10am Wednesday 3 March
Session 3 - 10am Monday 15 March 


If the options above do not suit, register your interest in a free 30 minute webinar providing a general overview on the Alcohol Advertising and Promotion Code. ASA will get in touch with a date once this webinar is available.

More Information

For more information visit the ASA website here

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