TAB Football World Cup Campaign

Thursday, 10 June 2010 13:41

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It's on now, our TAB 2010 Football World Cup (FWC) campaign which runs until 12 July. It gives us a great opportunity to deliver the essence of our business - the thrill of being involved in the competition. We'll also bring the thrill of being part of the 2010 Football World Cup to us!

Our two major promotions, Betcha $20 and a chance to Win a Trip for two to South Africa and $100,000 if the All Whites advance to the second round of the tournament are open from 1 June - 12 July. As well as in-store, we will also be advertising our Betcha $20 offer in the press, online, on radio, in bus shelters and on street posters. We will also be advertising the trip to South Africa offer on Trackside and we will have daily updates on the FWC on Trackside during the tournament. This activity is designed to generate awareness, interest and foot traffic, so please take advantage of the opportunities to: engage with new customers, up-sell, and to show customers what great service we offer. Follow the posts on Twitter by searching for TABNewZealand as well as on Facebook about the All Whites and updates from our expert football bookie.

Key dates:

Now: FWC books are open
1 June: FWC campaign starts and the launch of our promotional offers
1 June: Retail Incentive - $4,000 up for grabs during the campaign!
15 June NZT: First All Whites Game
21 June NZT: Second All Whites Game
12 July: Campaign ends

All TAB stores should have received their campaign collateral by now. If you require additional stock or you haven't as yet received your mailing, please order using Function 15 on your terminal or contact our TAB Retail Helpdesk.

Broadcasting coverage

As well as the daily updates on Trackside, SKY will have a preview show running throughout the tournament as well as a "big hits and misses" segment on the Crowd Goes Wild every Tuesday night during the tournament.

If you have any feedback on the Football World Cup promotions please email this to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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